Apple has always ‘thought different’ when it comes to its retail stores. The company presents them as places people can go to experience the products beyond just buying them. Places where you can go to get help, whether it is a hardware fault or something you can’t figure out how to do. And somewhere you can go to learn how to get the most from your Apple products, or to get inspired about using them in creative ways.
Ensuring that the stores live up to these lofty ideals is trickier, however, and we’re seeing increasing kick-back against one of Apple’s more idealistic visions for its latest flagship stores: ‘town squares‘ …
more…
