06.02.2019 15:47 Uhr, Quelle: 9to5Mac

Another ‘1984’ ad factoid: the pre-test results were so bad the ad agency hid them from Apple

A couple of days ago, we got a look at the 14-frame storyboard behind Apple’s famous ‘1984’ ad for the Macintosh, and today a new piece of info has been revealed: the pre-test scores for the ad were so bad that the ad agency hid them from Apple … more…

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