Spotify has announced its Q4 earnings, up 30%, and revealed that its paid subscriber base grew from 87M to 96M – albeit helped dramatically by a free speaker promotion, in which Family Plan subscribers were able to claim a free Google Home Mini speaker.
We ran our annual Holiday conversion promotion during Q4, which outperformed our expectations for new subscriber additions. Over the course of 6 weeks, almost 7 million subscribers were added through this campaign, including a single day record of almost 500,000.
The streaming music service also had some surprising news about the importance of podcasts to the company …
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