Health insurance firm Aetna is relying on the power of the Apple Watch to drive its brand new wellness program called Attain. Aetna’s new opt-in initiative will offer participants real world rewards in exchange for healthy behavior, and Aetna will rely on data captured securely and privately with the Apple Watch to measure participant progress. Aetna’s new Attain wellness initiative marks the first time the Apple Watch has been used at this scale to power a program of this type with an emphasis on convenience and privacy.
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