06.01.2019 15:10 Uhr, Quelle: 9to5Mac

Opinion: Apple is playing a dangerous game with its Home strategy

As I wrote last week, I believe that Apple exited the home Wi-Fi market at precisely the wrong time. Back in 2004, I worked for a company that was trying to get into the home integration/home automation market. At the time, everything was extremely complicated. All of the products were expensive, everything was complicated to set up, and it wasn’t set up well for future growth. Fast forward to 2019, and things have changed a lot. Between Amazon Alexa, HomeKit, and Google Assistant, it couldn’t be easier to build a smart home that’s easy to manage, easy to interact with, and easy to upgrade in the future. The topic I want to look at today is whether or not Apple is doing a good job at managing and marketing its HomeKit platform, how its Home strategy is working, and the risks for the future. more…

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