Analysts believe that the smartphone has reached the end of its growth phase, and that the future is a declining smartphone market.
Even in markets like India, cheap phones mean that the market is not as far from saturation as you might think, so sales numbers may not increase markedly – people will just buy more expensive models. Does that mean that Apple can ‘defy gravity’ and keep its own sales constant, or even growing, while the smartphone market as a whole declines? That’s the big question, say analysts and academics …
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