Pro customers are Apple’s most loyal audience. It’s easy to be an iPhone or iPad enthusiast. Regular software updates are practically guaranteed, and year-over-year hardware improvements are dramatic. It’s been much harder to remain optimistic in the pro market. Software changes can make or break productivity, and hardware has, at times, felt neglected and forgotten. For pro customers, this year’s Final Cut Pro X Creative Summit in Cupertino proved that loyalty isn’t without reward.
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