The ultimate goal of a creative tool is to foster seamless innovation and collaboration. Adobe understands this, having built its brand on industry-leading creative products for decades. But how do you evolve a brand to become more approachable to a larger audience? For many tech companies of late, brand illustrations have proved successful. When a logo or wordmark isn’t personal enough, illustrations help bridge the gap between a product and a user, becoming part of a brand identity. Today Adobe is rolling out a fresh illustration style for here that will begin to populate its tools and services. 9to5Mac took an inside look at the process of reimagining the aesthetics of tools that creative professionals rely on every day.
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