Whenever a big company is in the news for the wrong reason, it’s never long before a #Delete<Company> hashtag appears. We saw it most recently with #DeleteUber.
The thing about these campaigns is that some people do – but most don’t. If Facebook were simply facing a one-off controversy over its negligence in allowing a third-party to misuse data, then with the right handling, it would soon be business as usual.
But the signs so far are that the social network isn’t handling this crisis well. Couple this to longstanding grumbles about newsfeeds, and the #DeleteFacebook campaign could easily become a serious threat to the company’s future …
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