The latest data on U.S. iPhone sales from Consumer Intelligence Research Partners (CIRP) illustrates the ‘pause’ in iPhone sales described by Apple CEO Tim Cook in the most recent earnings call. The company’s data indicates that the iPhone 6S/Plus accounts for the largest proportion of models owned, at 34%, with the original iPhone 6/Plus just behind at 33%. The Phone 7/S, in contrast, sits at 26%.
“Growth in the US installed has slowed considerably in the past year,” added Mike Levin, Partner and Co-Founder of CIRP
While CIRP puts forward a number of possible explanations for this slowing growth, Cook blamed it primarily on one factor …
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