Back when white earbuds dominated the market, Beats by Dre proved that mainstream customers were willing to pay $300 for large wired headphones and nearly $400 for wireless versions — even plasticky, overly bassy ones. The subsequent shift towards big headphones nearly killed makers of premium in-ear models, leading many audio companies to mimic Beats’ formula. But there were holdouts: iconic audio companies including Bowers & Wilkins refused to compromise […]
