In a previously-unannounced move, Apple is creating a store dedicated to just selling the Apple Watch (and accessories) as part of an existing upscale department store in Shinjuku, Tokyo. The "store-within-a-store," borrowing from previous Apple retail concepts, could be come a permanent display for the fashionable Apple Watch if sales merit it. The department store, Isetan, is placing the mini-shop near its main entrance.
