19.02.2015 19:28 Uhr, Quelle: MacNN

Apple tops customer loyalty charts in Brand Keys survey

A new survey measuring customer loyalty and engagement has picked several categories of Apple products as the best in their field, at least in the minds of consumers. Beats headphones were the top most-liked headphone brand, the combined MacBook lines took best laptop, and the iPhone and iPad unsurprisingly won best smartphone and tablet, respectively. The Consumer Loyalty Engagement Index measures how well a product meets -- or exceeds -- consumer expectations.

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