Nike plans to no longer make wearable hardware, as it has fired the majority of its 80-person team responsible for the FuelBand fitness tracker and will instead focus its efforts on fitness software, according to an unnamed source that spoke to CNET. The shoemaker isn't throwing in the towel on technology. Rather, it's turning away from hardware and realigning its focus exclusively on fitness and athletic software, a strategic shift that would still benefit the company in the long run, analysts said. While the competition in the fitness wearable category has increased with entries from Jawbone and Fitbit, Nike spokesman Brian Strong told CNET in an email
