In the ongoing Samsung vs. Apple lawsuit, two experts hired by Apple took the stand on Tuesday to explain to the jury why Samsung deserves to pay $2 billion in damages for infringing on Apple's patents. First up was John Hauser, a professor of marketing at the MIT Sloan School of Management, who argued (via CNET) that the specific features patented by Apple, such as slide to unlock, made Samsung's devices far more appealing to consumers. To reach that conclusion, Hauser surveyed 966 Samsung device users (507 phone owners and 459 tablet owners) to measure the percentage of consumers who would buy devices with specific features, including universal search, background syn
