02.04.2014 16:05 Uhr, Quelle: iPodlounge

News: Samsung: Edgy ads drove Apple ‘crazy’

Samsung claims its “Next Big Thing” advertising campaign bothered Apple, as shown by internal Apple documents, The Verge reports. “This new, edgy marketing strategy it drove Apple crazy,” Samsung lawyer John Quinn noted during the latest patent trial involving the two companies. Quinn said the ad campaign, which poked fun at Apple customers, really got to Apple marketing chief Phil Schiller, who became “obsessed”…

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