17.03.2014 23:35 Uhr, Quelle: Macrumors

Former Apple Marketing VP Reflects on Steve Jobs and Marketing [Mac Blog]

In a new video, former Apple marketing vice president Allison Johnson talked about marketing at Apple and what it was like to work under Steve Jobs. The interview, which took place at the 99U Pop-Up School last September (via Cult of Mac), covers words that were verboten at Apple -- "brand" and "marketing" among them -- as well as anecdotes about Steve Jobs, and some advice on marketing. Johnson gave one example from the launch of the iPhone on AT&T in 2007. The carrier ha

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