As part of Apple's announcement earlier today regarding the launch of its new iOS vehicle integration at the Geneva International Motor Show, the company revealed that it has rebranded the feature from "iOS in the Car" to "CarPlay". Curious about whether Apple had previously sought to protect the CarPlay name with a trademark application, MacRumors has investigated the situation and determined that Apple appears to have registered a shell company by the name of Carplay Enterprises LLC on November 14, 2013. Delaware corporate registration for Carplay Enterprises The company has no obvious link to Apple aside from the fact that it is headquartered at 1209 Orange Street in Wilmington, Delaware, where other
