07.02.2014 11:20 Uhr, Quelle: Macrumors

1976 Apple Marketing Proposal Included Plans for Retail Locations [Mac Blog]

The first Apple retail location could have opened in the late 70s, according to a new account from distinguished Silicon Valley marketer Regis McKenna (via CNET). During a fireside chat held Thursday at the Computer History Museum, McKenna recalled a 1976 meeting in which he turned down an offer from Apple founders Steve Jobs and Steve Wozniak to market the Apple II. However, McKenna stated that he eventually decided to assist Apple after a dinner with Jobs where both discussed the future of the company: Jobs and McKenna had dinner and talked about what the future of Apple could look like, and McKenna signed on. Eventually McKenna drafted an eight-page marketing plan in December 1976. Lo and behold, what was written under "Distribution Channels"? Apple stores. "I had actually presented this to Apple a couple of times," he said.

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