Apple slipped behind Samsung, Sony and Microsoft in a 2014 customer experience survey from Forrester Research (via The Wall Street Journal). This is the third annual survey, and the first time Apple has fallen behind these rival companies. The survey measures customer experience, which involves difficult-to-define criteria based on how a customer feels about his or her interaction with a company. Forrester queried 7,500 consumers about their retail and customer support experiences and used the responses to assign each company a customer-experience index score. Amazon scored highest among the 17 consumer-electronics manufacturers operating in North America.
