27.12.2013 09:20 Uhr, Quelle: Macworld UK

Cook's 'big plans' remark reveals nothing about Apple product timing, everything about what fans crave

A leaked email from Apple CEO Tim Cook that teased "big plans" for 2014 renewed speculation that the company would finally make good on expectations by launching new product lines, including wearables and a smart television, next year.The problem is, Cook has touted similar big plans in the past and pundits' hopes have failed to materialize."The information content of these [messages] is zero," said Ezra Gottheil, analyst with Technology Business Research. "Apple doesn't really have to do what people expect. But the commentariat has column inches to fill. They have to talk about something."Earlier this week, Apple-centric website 9to5Mac published Cook's annual message to company employees, noting that it included the line, "We have a lot to look forward to in 2014, including some big plans that we think customers are going to love."9to5Mac and a ho

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