As someone who has gone through the fun of self-publishing e-books for use on everything from the Amazon Kindle to Apple's iBooks, I know what a pain in the neck it can be to get everything formatted and set up properly for publishing. Even Apple's iBooks Author has limitations once you've actually created your book, since you need to have a developer account and know how to use iTunes Connect to get everything uploaded. Vellum (free) is a new Mac app released today from 180g that turns book publishing into a pleasure instead of a chore.
The company was founded by a pair of Brads -- Brad Andalman and Brad West -- last year. Before they made the leap to app development and elect
