05.12.2013 09:20 Uhr, Quelle: Macworld UK

Black Friday bargains prompt consumers to self-gift iPad Air

Aggressive discounting by Apple and its biggest retail partners last week resulted in a surge of new iPad Air tablets going online.According to Boston-based Localytics, a mobile analytics and marketing firm, 51% mre iPad Air tablets accessed its clients' apps over the Black Friday weekend than during the same period seven days before.Dave Hoch, a business analyst at Localytics, credited the jump in iPad Air detections to discounts and bundled gift cards that Apple and others used to drive purchases on the U.S. holiday season sales kick-off. "Combined with a smaller base of iPad Air devices and the novelty of the iPad Air, [this] resulted in the iPad Air dominating on Black Friday weekend," Hoch wrote on his company's blog today.The device with the second-largest increase in new devices was Apple's first-generation iPad Mini, the 2012 7.9-in. tablet that also received gi

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