The last two weeks I've talked about the battle between IBM and Amazon Web Services and how I believe IBM will beat AWS. The previous two pieces discuss turf and positioning, and how companies that try to move from where Amazon is to where IBM is either stall or go out of business.Why can't user-focused companies do enterprise business, or enterprise companies do consumer? Apple's servers failed. IBM had to sell its unprofitable PC business, which is now the world's top PC maker. Cisco Systems' consumer business (which it purchased) nearly took the company out. EMC sold its consumer business. Sony's attempts at enterpr
