Picture shows: Apple's iPhone 5s being used to shoot Burberry'sspring/summer 2014 collection duringLondon Fashion Week. Since the news broke in October, Apple’s hiring of Burberry CEO Angela Ahrendts has echoed throughout the fashion and technology worlds. In light of this, and the ever-anticipated iWatch, Apple’s relationship with the fashion industry has come under more scrutiny than ever before. But really, how closely are the two connected? Though Apple is a technology company, they don’t much act like one, according to Liam Hamill, the Strategy Director for brand agency venturethree. “Look at the way [Apple's late CEO and co-founder] Steve Jobs spoke about the way
