01.11.2013 09:20 Uhr, Quelle: Macworld UK

7 Reasons Apple's free Mavericks was the smartest move it ever made

Why is Mavericks free? It’s a good question. From where we’re standing everyone likes free software (and beer), after all not having to pay for a dazzling software update is great news. Apple has to make money though, or it can’t carry on making amazing products. And I think we can all agree that Apple is a pretty smart company, so it must be financially worthwhile for Apple to give Mavericks away for nothing, or it wouldn’t do it. And from what we gather Apple has decided that all upgrades in the future will be free. So why has Apple decided to release Mac OS X 10.9 Mavericks for free? We look at some of the reasons: Everybody gets to take part The main reason we think Apple has decided to make Mavericks free is to entice as many people as possible take part in the upgrade proce

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