01.11.2013 09:20 Uhr, Quelle: Macworld UK

Early indicator puts Cook's 'iPad Christmas' prediction at risk

While Apple CEO Tim Cook last week said that it would be an "iPad Christmas" this year for his company, one early demand indicator signals a less than stellar fourth quarter.According to mobile technology analyst Sameer Singh, who publishes his analyses on Tech-Thoughts, October demand for the new iPads was roughly 25% lwer than the same month last year, and about equal to October 2011's.Singh uses, as do a few other analysts, Google Trends as a future predictor of device demand. Google Trends mines the Mountain View company's search data to see how often specific search terms are requested relative to the total volume of searches.The idea behind Google Trends as a sales signal is that people planning on buying a device search for information about that device before purchasing.There has been a strong correlation between iPad sales

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