21.10.2013 20:05 Uhr, Quelle: The Unofficial Apple Weblog

The parallels between Angela Ahrendts tenure at Burberry and Steve Jobs' return to Apple

The more I read about Angela Ahrendts, Apple's new retail hire, the more it becomes clear that she will be a valued and effective addition to Apple's executive team. What's more, Ahrendts views on retail and the consumer experience seem to align quite well with Apple's unique culture. This is not a point to be overlooked given that executives who don't mesh well with Apple's culture don't typically last long; the departures of Mark Papermaster of IBM and John Browett of Dixons come to mind. Coming from Burberry, Ahrendts understand the world of retail luxury, a niche Apple operates and owns with unparalleled efficiency. On a broader level, Ahrendts shares Apple's view that to create a truly compelling

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