27.09.2013 15:50 Uhr, Quelle: Macworld UK

Responsive design in danger of being next Big Data, warns FT CIO

Financial Times CIO Christina Scott warned the hype around responsive design was in danger of making it "the next Big Data".The opening speaker at yesterday's CIO Summit in London, where well over 100 of the UK's top CIOs and IT executives were in attendance, Scott spoke about the 125-year-old newspaper's mobile strategy, but was dubious how much responsive design had to offer the media industry, which has seen advertising revenue shrink by hundreds of millions of pounds in the last decade."We've got to go a lot further with mobile," she said. "A third of our traffic is now from mobile which drives 24% o our digital subscriptions, while mobile advertising is up 26% yar on year."The mobile traffic figure follows recent announcements by John Lewis and the English National Opera, who both revealed earlier this month 40% o their traffic was accessed on mobile devices.The former general manager of future media and technology at the BBC,

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