10.09.2013 17:07 Uhr, Quelle: The Unofficial Apple Weblog

Apple takes 14% margin hit to keep iPhone prices steady in India

Apple has decided to take a 14% margin hit on iPhones in India in order to avert a rise in iPhone prices, reports Bloomberg. India is expected to become the second-largest smartphone market by 2017 -- trailing only behind China. But in the last 18 months the value of the Indian rupee has declined, which means it has less buying power. However, while other consumer products manufacturers have raised prices, Apple has chosen to still sell its iPhones at 2012 prices, meaning the company is making 14% less on them than they did in 2012. As Bloomberg notes: Apple Inc. is using the Indian rupee's unprecedented plunge to lure customers in the world's fastest gro

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