AdAge reports that Apple is looking to nearly double the number of in-house employees tasked with coming up with creative advertising materials for the company's marketing efforts. According to one outside executive who claims to be familiar with the initiative, Apple's marketing group over the past few years hasn't grown in proportion to the rest of Apple. This purportedly stems from Steve Jobs' desire to have Apple viewed "as a products company, not a marketing company."
As reported, Apple has begun hiring ad execs with creative experience to help brands and agencies create better ads for its iAd network. But it
