27.08.2013 00:05 Uhr, Quelle: The Unofficial Apple Weblog

The power of free-to-play app pricing

"Free-to-play". For mobile gamers, those simple three words (often abbreviated as FTP) have a host of different meanings. For optimists, it means people can play high-quality games with little or no financial investment of their own. For others, it's a game-crippling inconvenience that ends up getting in the way of a good time. This writer falls into the latter category of "just let me buy the game once and leave me alone," but as the success of FTP games like Candy Crush has shown, I'm in the minority. In fact 82 of the top-grossing games on t

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