20.08.2013 20:35 Uhr, Quelle: Macrumors

iTunes Radio to Debut in September with Multiple High-Profile Advertising Partners

Apple's iTunes Radio will debut in September with a number of brand partners including McDonald's, Nissan, Pepsi, and Procter & Gamble, reports AdAge. Under the terms of the deal, Apple's launch partners will get exclusive ads within their industries through the end of 2013.The deals range from the high single-digit millions of dollars to tens of millions of dollars and include a 12 month advertising campaign to run within the streaming music service for each of the participating brands.First introduced at WWDC, iTunes Radio is Appleā€™s upcoming Internet radio service that functions similarly to Pandora, offering up personalized radio stations based on artist or song selections.

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