Apple has hired Paul Deneve, the CEO of haute couture fashion house Yves Saint Laurent. The news was first reported by Bloomberg and confirmed by AllThingsD. Deneve was actually a sales and marketing manager at Apple Europe from 1990 to 1997, so this will mark his second stint with the company. After he left Apple in the late 90s, Deneve was also the CEO of Lanvin and Nina Ricci before joining Yves St Laurent.
When the news broke that Deneve was returning to Apple, many assumed
