At its Worldwide Developers Conference earlier this month, Apple rolled out a new advertising campaign centered around the tagline "Designed by Apple in California", focusing on the company's brand and how its primary goal is enriching lives. The campaign has included a 60-second television ad, as well as a dedicated page on Apple's website and most recently two-page spreads in major newspapers. But Bloomberg reports that the campaign is not registering well with the public, citing survey data from consulting firm Ace Metrix showing that the TV ad is Appl
