03.06.2013 16:35 Uhr, Quelle: 9to5Mac

Cheaper iPhone could, paradoxically, increase Apple’s margins

While the markets may worry about the effect of cheaper products on Apple’s still-enviable margins, those concerns may be misplaced in the case of a low-cost iPhone, reports Fortune. Not to fear, writes Morgan Stanley’s Katy Huberty in a note to clients Monday. According to her calculations, a lower-priced iPhone should — paradoxically — raise those margins. […]

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