22.05.2013 20:20 Uhr, Quelle: MacNN

Social researcher claims Apple no longer 'hot' to Gen-Y buyers

In a article that could have been written by Samsung's advertising department, the Sydney Morning Herald has published an article detailing claims from "social researcher" Michael McQueen, who tracks the ever-shifting tastes of the group he calls "Gen-Y" (meaning people who reached their teenage years after 2001). In it, he says that despite wide evidence to the contrary, Apple is "losing its cool" with youth.

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