15.04.2013 13:05 Uhr, Quelle: Engadget

HTC One launch vid disappears, but not before claiming it's 'everything your phone isn't' (video)

We've commented before on how HTC always seems to come in second to Samsung -- not because it has inferior hardware, but because its marketing budget is comparable to what's fallen between the cushions of Sammy's sofa. We might be seeing the beginnings of a new advertising strategy from HTC, however, as the company appears to have collaborated with Funny or Die to put together comedic promo for the HTC One, likely hoping the internet will do the rest of the PR work. A spoof of The Bachelorette, hosted by James Van Der Beek Dawson Leery, the scene depicts the

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