12.04.2013 07:05 Uhr, Quelle: MacNN

Apple's iPhone 4 takes off in India on 'trade-in' plan

Apple has taken second place in the large and growing smartphone market in India by using a clever workaround on its pricing. While offering its iPhones at roughly the same prices worldwide, in the India market the company is now employing a "trade-in" promotion with its reseller partners that has tripled sales in the space of a week. The lowest-priced model -- the iPhone 4 -- is now outselling the iPhone 5 as buyers trade in old smartphones for a discount of at least 7,000 Rupee ($129) off the $488 price of the iPhone 4.

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