Following the trend of everything accentuating its connection to the "cloud," Boxee has rebranded its new box as the Boxee Cloud DVR. GigaOm reports the company made the shift to emphasize its DVR features as a differentiator from other $99 set-tops like those offered by Roku and Apple. Other than the name change and a website redesign, one other new tack is a free "Basic" service package. Buyers still get the "All-access" $10 service tier free for a month upfront on a trial basis, which has unli
