While serving as the creative lead of TBWA/Chiat Day, Ken Segall oversaw the creative direction of Apple's marketing efforts. Credited as the man who put the 'i' in iMac, Segall worked very closely with Steve Jobs and helped oversee a number of memorable Apple ad campaigns, including the award-winning Think Different campaign.
Suffice it to say, when Segall has something to say about Apple's advertising efforts, it's typically worth paying attention to.
In a blogpost published last week, Segall opines on Apple's current iPhone naming scheme and let's just say he thinks Apple is shooting itself in the foot.
