iBook Lessons is a continuing series about ebook writing and publishing.
The important thing about ebooks is this: the reader matters a lot less than the content. Over time, I've found myself using iBooks less and less and less, as I now turn almost exclusively to Kindle for my iPad reading.
There are several reasons for this. First, I can read my Kindle content on nearly any platform you can think of. Second, Kindle books are cheap. The same tech ebook that costs $36 on iTunes may show up up for $16.20 on Amazon.
Amazon is deeply invested in the "reader thing". Last week,
