04.01.2013 11:20 Uhr, Quelle: Engadget

HTC's Peter Chou: we didn't do enough marketing in 2012, but the worst has probably passed

Peter Chou has gone on the record with the Wall Street Journal blaming his company's rough financial performance last year on bad marketing. Speaking about HTC's competitors, and presumably about Samsung in particular, he described them as "too strong and very resourceful, pouring lots of money into marketing." He was candid about the fact that, relatively speaking, he doesn't have a great deal of cash at hand to counter these rivals, but instead puts his faith in having more "unique products" -- possibly referring to phones like the 1080p

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