27.11.2012 05:05 Uhr, Quelle: MacNN

Apple internal video shows thinking behind stores

A previously-unaired internal Apple video from 2011 led by former SVP of Retail Ron Johnson and featuring rare appearances by Apple Store architects and VP of Retail Development Bob Bridger was posted to YouTube for a while on Monday (and has since been pulled). The video, about 10 minutes in length, showcases how Apple approaches creating both its in-mall and standalone Apple Stores -- revealing that Apple's customer-centric philosophy is not just for show, but a key element in its retail success.

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