15.10.2012 19:05 Uhr, Quelle: Engadget

Xbox: The new face of 'entertainment' at Microsoft, beyond just video games

The most striking takeaway from a recent meeting I had with Xbox Music GM Jerry Johnson wasn't the Spotify-like service he was in New York City to show off, but rather what he said about a much larger internal change at Microsoft. Having been relegated to the world of video games for the past decade, Microsoft is opening up its Xbox branding to a larger world of media. "'Xbox' is actually going from thinking about gaming in a device to being the entertainment face for all of Microsoft," Johnson said -- a major change from the Xbox name's place as a stand-in for "the Halo and Gears of War

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