04.10.2012 14:35 Uhr, Quelle: Engadget

Interbrand: Apple, Amazon, Samsung fast becoming brand darlings, ousting crusty traditional labels

Interbrand likes to give the world's top companies a brand value, or a mix of their on-the-ground fiscal performance with an estimate of the premium they can ask through name alone. While there are a lot of traditional names in the consulting company's 2012 list, the surprise this year is just how aggressively technology has invaded the top of the charts. It's a good year to be a part of the mobile ecosystem: a very profitable Apple was by far the fastest grower and clinched second place in the list behind only

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