Amazon's certainly not the first company to deliver an illuminated e-reader, but the mega-retailer's psyched about its new Kindle Paperwhite nonetheless, and after playing around with the device a bit, it's easy to see why. According to CEO Jeff Bezos, R&D's been working on the technology for years now, attempting to get the perfect balance of brightness and battery life, all while ensuring an even distribution across the display. How does it achieve this? W
