Apple's forthcoming iOS 6 release will include an option for users to limit the amount of device tracking advertisers can do, an effort to prevent abuse of personal information and enhance privacy that goes beyond simply blocking cookies in Mobile Safari. The change will force advertisers and third parties to rely on non-permanent and non-personal device identifiers to help tailor served ads, though Apple includes a note saying that until all ad networks transition to using the AI tokens, targeted ads may continue for a while.
