08.09.2012 02:05 Uhr, Quelle: The Unofficial Apple Weblog

Decoding Apple's naming rules

Apple's naming style for its products may seem silly at times -- the iPhone 5, for example, if it is even called that, will actually only be the second iPhone granted a numerical moniker, after the iPhone 4. Now there's actually a way to put a real, concrete formula on Apple's naming schemes, and blogger Marko Savic has figured it out. Essentially, Apple names its products around three different ideas: Premium vs Regular differentiation, Form Factor naming, and Generational naming. Premium vs Regular differentiation is probably best seen in the MacBook/MacBook Pro names -- Apple's got two similar products for different audiences, and it uses those names to show consumers which one is which. The Mac and the Power Mac (or Mac Pro) is anothe

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