22.08.2012 21:20 Uhr, Quelle: Engadget

Sennheiser boasts anti-counterfeit efforts, unveils new authentication technologies

You know Sennheiser's pissed when it holds a press conference just to talk about its anti-counterfeit efforts. In Guangzhou yesterday, the German audio company brought along two executives to debut its new authentication technologies on its retail packaging: a shiny Tesa PrioSpot authenticity label plus a "fool-proof" online look-up system. For the former, President of Corporate Services Volker Batels claims it's treated as securely as one would with cash money, in the sense that it has many visible and invisible features. There's also a QR code plus its corresponding label ID printed below the foil, and scanning the former or entering the latter on qr-senn

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